Sarah O' Neill Design Portfolio

The Surreal Supermarket.

The project is inspired by the journey method and the memory palace technique for learning. The methods state that by retracing your steps along a familiar journey and placing surreal objects/stories at various locations that connect in an unusual way to learn specific things. The stranger the connections the better. I modelled a supermarket based on the sections of Rathfarnham Tesco and placed surreal animations in various locations around it. I used Cinema 4D, Illustrator and After Effects to achieve this.

Organism, Font, Art
Nature, Organism, Petal, Line
Organism, World, Leisure
Toy, Gesture