![](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/ctGgzm7pqg.png)
![Rectangle](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/slc2tn5QAM.png)
This project was a personal project during 2024.
Through using briefbox as a platform for brand guidelines and briefs I was challenged to create the branding for Rosa.
Rosa is a new flower shop and cafe opening in central London. They are looking to innovate the flower business by not only selling plants but offering a beautiful green space in the middle of the city where people can relax, have a nice cup of coffee and enjoy the company of nature. They’re targeting a younger crowd – the so-called “plant parents”, millennials living and working in London, that might not have time for a pet or kids just yet, but love to fill their houses with plants. They already have a name for the brand in place. The challenge was to create patterns for packaging, a logo, assets for their website, instagram, icons, crests and a mockup of a website.
![Plant, Leaf, Gesture, Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1920/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/7TZl_3iQzk.png)
![Plant, Gesture, Fruit, Art](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/TxgUH4cJdj.png)
![Terrestrial plant, Flowerpot, Vase, Houseplant, Liquid](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/ju80PqRqvX.jpg)
![Table, Drinkware, Plant, Flower, Lamp, Serveware](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/YsYziH7C2y.jpg)
![Rectangle, Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1920/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/4EgcxA_WZK.jpg)
![Material property, Hat, Product, Blue, Fedora, Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/wdCWiGZxqY.jpg)
![Azure, Organism, Line, Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/qhuaUMmx59.jpg)
![Woody plant, Azure, Nature, Branch, Textile, Organism, Vegetation, Aqua](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/quof5bPlJw.jpg)
![Urban design, Product, Green, Plant, Biome, Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/hjX2vn0Ps9.jpg)
![Organism, Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/0GFOV2gwEa.jpg)
![Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/2eE4XgU_SJ.jpg)
![Font, Flower, Plant](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/a5JZSMP3Gr.jpg)
![Organism, Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/MS1-Sz928n.jpg)
![Body jewelry, Art, Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/bsrirH_l2N.png)
![Creative arts, Flower, Petal](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/d9W0dYxkKsRQeKYXRMjkk3LG6yw2/image/hfZVxjEOOn.png)